The Top Five Ways for Building High Performing Teams

Creating a high performing team is crucial for every organization to carry out their work, bring out superior performance and build up a tremendous competitive advantage.

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A group of individuals with specialized yet complementary expertise and skills focused on common goals. As a team, they collaborate, innovate and produce consistently superior outputs. The group relentlessly strives to excel in performance through shared leadership, open communication, clear role responsibilities, team rules, and early conflict resolution. As a result, they possess a strong sense of mutual trust and accountability. All this contributes to being a high-performing team.

Even though the outburst of the pandemic and the penetration of digital technology have transformed the workplace to extraordinary lengths, high performing teams still remain the backbone of contemporary organizational structure. From running a business organization, creating new products and services to delivering them to the customers requires a collaborative high-performance team.

So, creating a high performing team is crucial for every organization to carry out their work, bring out superior performance and build up a tremendous competitive advantage. Let’s look at some of the significant characteristics of high-performance teams.

Characteristics of High Performing Teams

A high performing team is more than a group of workers simply following orders. They have some of these distinguishing characteristics.

· A deep sense of purpose to the mission

· Great mentors to consistently motivate the team.

· They have work-life balance

· They have courage to speak out their thoughts

· Mutual commitment, interdependence, and trust among team members

· They have ambitious goals

· A clear understanding of the team’s responsibilities and individual obligations.

How to Build A High Performing Team?

High performing teams are easy to spot, and writing down their characteristics is far easier. But creating high performing teams isn’t easy, but the benefits are definitely worth the effort. There are different ways towards building high performing teams, but here are a few key factors to focus on.

1. Open Communication Is A Priority

Open communication is the cornerstone of a high-performance team and is taken for granted by average business teams. However, it will be a costly mistake if an organization fails to promote open communication, resulting in poor output, elusive targets, and ineffective employee engagement.

For creating high performing teams, managers should focus on open communication that motivates the workforce and boosts the productivity and profitability of the organization. Managers should also transparently disseminate the company information.

Of course, there are various barriers to open communication. Some of them are lack of listening, conflicting communication, and emotional distractions. However, you are on the way to successfully building a high-performance team if you overcome all these open communication barriers. There are several leading virtual employee engagement activities, online team-building games, and platforms to help you to beat these challenges. These digital tools enhance collaboration and open communication among team members as well.

2. Set Quantifiable Goals

The things that can’t be measured cannot be achieved. So, high performing teams always set quantifiable goals and objectives. By doing so, the high performing teams know precisely what they are working for and how the output contributes to their productivity and the business’s profitability.

Online team building platforms help the team members to develop quantifiable goals and commit themselves to achieve them.

3. Promote Emotional Quotient (EQ)

Emotional Quotient (EQ), popularly known as Emotional Intelligence (EI), is an individual’s ability to balance emotions and thoughts. An emotionally intelligent individual can understand and control their own emotions while empathizing with other people’s emotions and feelings.

EQ is deeply ingrained in the DNA of a high performing team, and it is a powerful driver of teamwork. A group of emotionally intelligent people carries out open communication effectively. They naturally tend to foster loyalty and engagement. As a result, high performing teams fine-tune their collaborative skills to push towards more fulfilling success.

4. Stress on Continuous Learning

In the current Information Age, continuous learning is an inevitable necessity. Apart from building high performing teams, it is essential to smoothly sail through skill gaps and different types of digital transformations.

Technology, particularly emerging technologies, constantly changes. As a result, businesses stress faster learning and skill development among team members. Team members in a high-performance team help each other in learning and upgrade their learning ability through various digital training sources and tools.

Businesses looking for creating a high performance team should make continuous learning their priority. Therefore, apart from virtual employee engagement activities and online games, they turn towards leading online learning platforms to provide interactive training to their employees in emerging technologies. These online programs are more likely to be effective than merely reading or watching video tutorials.

5. Leadership

High performance teams are led by highly performing leaders. There is no doubt that leaders who focus on purpose, goals, relationships, and an unwavering commitment to results are behind all high-performing teams and every business organization.

More than that, building high performing teams also requires essential leadership skills. Some of them are:

· The ability to keep up with the relevance and meaning of the business purpose and goals.

· The willingness to build commitment and confidence among employees.

· Consistently motivates team members to enhance their skills.

· Manage relationships without hindering team performance.

· Courage to overcome challenges.

· Openness to provide equal opportunities for everyone.

· Finally, get to the bottom and do the real work.

A Few Little Steps for Creating a High Performing Team

To survive and thrive in today’s digitally transforming, highly competitive business world, every enterprise should be backed by high performing teams. And, building high performing teams doesn’t happen by chance.

To develop such teams effectively, managers should identify the strengths and weaknesses of team members. Then group them in a manner in which they can collaborate well and complement each other with their varying talents, skills, and attributes. Ultimately, this holistic workforce will work consistently towards meeting business challenges and goals. In short, building a high-performance team seems like a daunting task.

But towards this end, a number of online game platforms can offer some help. Online games equip team leaders and Human Resource (HR) managers with the right skillsets for creating high-performing teams. These short games help team members to get over boredom and get back to their work afresh. In addition, online games are tailored for business teams of every shape and size, satisfying their business needs. It also allows the HR department to organize online gaming tournaments for employees taking employee engagement to the next level.

Ethereum Price Prediction Warning and Where will it go?

Coins hit record-breaking highs, and Ethereum was anticipated to hit $10,000 this year. Yet, things haven’t exactly turned out like that.

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Bitcoin, Ethereum and other significant digital currencies have experienced an all-powerful accident this month, with some dreading there could be more agony to come. Find the Ethereum exchange with cointree savvy, imaginative, and pivotal.

Cryptocurrency Pricing

The bitcoin cost is skipping around the intently watched $20,000 per bitcoin level, down over 70% from its November all-time high, while the Ethereum cost has collided with under $1,000 per ether — cleaning away 80% of the organization’s worth. Other top ten digital currencies BNB, XRP, Solana, Cardano and dogecoin have been hit considerably more enthusiastically by the auction.

Presently, Ethereum co-maker Vitalik Buterin, by and large, viewed as the venture’s otherworldly chief has cautioned the questionable stock-to-stream bitcoin cost expectation model “is truly not looking great at this point.”

The bitcoin cost has crashed back to around $20,000 this year, hauling down the cost of Ethereum, BNB, XRP, Solana, Cardano and Dogecoin. PlanB hit back against the Ethereum maker’s most recent assault, asserting the $2 trillion crypto crash has left some “searching for substitutes.”

“After an accident, certain individuals are searching for substitutes for their bombed undertakings or wrong speculation choices,” the mysterious investigator composed. Recollect the people who fault others and the individuals who remain steadfast after an accident.”

Ethereum more noteworthy than bitcoin

The Ethereum cost has experienced a considerably more noteworthy accident than bitcoin this year as it wrestles with a hotly anticipated redesign that will in a general sense have an impact on the way the Ethereum network is gotten.

Ethereum has for quite a long time been wanting to change from bitcoin’s verification of-work model to confirmation of stake, a change that will see purported excavators who are granted new ether coins in return for coordinating figuring power toward the organisation supplanted by clients “marking” their ether.

Ethereum over $1000 – Should you purchase

For countless years, many wall sitters in the crypto business have trusted that the costs will crash so they can purchase in. All things considered, in 2021 crypto was simply hot. Coins hit record-breaking highs, and Ethereum was anticipated to hit $10,000 this year. Yet, things haven’t exactly turned out like that. Here are a few realities:

· ETH fell underneath $1000 without precedent for months.

· Notwithstanding, the coin has figured out how to recapture the four-digit cost.

· A vertical pattern inversion isn’t reasonable right now.

Where will Ethereum go?

Presently, when ETH fell beneath $1000, most examiners saw a more profound fall. Be that as it may, the crypto market just shocked us. Yet again costs recuperated, and ETH was above $1000. This might appear to be a decent sign. Be that as it may, it’s not. The driving monetary and monetary dangers that have placed such a lot of tension on crypto have not yet been facilitated.

Indeed, there are developing endeavours to manage expansion and diminish its effect on the economy. In any case, the progress of these endeavours will come in the long haul. In this way, although ETH is presently above $1000, the coin is as yet presented to additional disadvantage.

We truth be told imagine that one more significant auction is coming in crypto. This will probably be the last blow that at last sends ETH and most coins immovably into the bear market. Thusly, it may not be the best opportunity to purchase.

When to purchase Ethereum?

There are two help levels for ETH after $1000. The most prompt one is around the $800 mark, and the subsequent one is at about $550. ETH will probably base on both of these two.

The best procedure is use minimise risk and purchase the second ETH that hits $800. Keep purchasing regardless of whether it plunges towards $500. From that point forward, give it a couple of months and simply stand by.

5 Tips That Will Help You Increase Your Sales for Your Small Business

Whether you are expanding into a new market segment or rolling out new products or services, here are some strategies that will help in increasing sales for your small business.

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Whether you have just opened your business or have been running it for some time now, you will always look for ways to increase sales and revenue. After all, this is the only way you can grow your business. Increasing sales can be challenging for most small businesses that operate with limited capital and resources. However, these challenges also present great opportunities for you to think outside the box to develop new ideas for selling more of your products. Whether you are expanding into a new market segment or rolling out new products or services, here are some strategies that will help in increasing sales for your small business.

Create a Culture of Continuous Improvement
One of the best ways to increase sales for your small business is to create a culture of continuous improvement. This means that you will introduce new practices, processes, and tools to help your employees become more efficient and productive. In addition, this will also create positive energy and culture in your workplace. Employees who feel more engaged, motivated, and supported are more likely to be more productive, which will ultimately help in increasing sales for your small business. You will also need to look at your customer journey when it comes to increasing sales. It is essential to understand where there are opportunities to improve your customer experience through better onboarding, training, and the use of technology. This will also help you to increase sales for your small business.

Be Proactive With Your Marketing Strategies
Marketing is an ongoing process, and you must be proactive with your strategies and campaigns. While you may have had some success with a particular marketing channel, it doesn’t mean you can keep doing the same thing indefinitely. Instead, you need to constantly monitor and evaluate your marketing campaigns and be open to making changes and improvements when necessary. While some marketing channels may be more effective in certain seasons or at particular times of the year, others may be more effective at certain times of the day or week, and vice versa. Additionally, there may be some new marketing channels and strategies that you can try out to help increase sales for your small business. An automatic marketing system will help reduce marketing costs and increase lead conversions.

Use Data to Determine Which Channels Are Working
If you want to increase sales for your small business, then you need to track the performance of your marketing campaigns. This way, you can determine which strategies and channels are working and which are not. This will allow you to channel more of your resources toward the most effective marketing strategies. Several tools and software will allow you to track and measure the performance of your different marketing channels. You can also follow the various marketing activities of your competitors, which can help you determine which channels are working for them, and which are not. This will help you determine which marketing channels are working for your business and which are not.

Try New Marketing Channels
When you are only using the same marketing strategies that have been working for you in the past, it is only natural to expect that your sales will eventually plateau. This means that you must try new marketing channels and experiment with different strategies to increase sales and revenue for your small business. When choosing which new marketing channels to try, make sure they are consistent with your brand image and core values. Remember that the purpose of marketing is to engage potential customers, and this is something that can only be achieved when you are consistent with the messaging across all channels. Social media posts are a great way to keep your message top of mind. However, not everyone is on social media all the time. A well-crafted newsletter can help build brand awareness and generate sales.

Leverage on Customer Feedback
If you want to increase sales for your small business, you also need to be leveraging on customer feedback. This can be in the form of reviews, surveys, focus groups, or one-on-one discussions with your existing customers. By actively seeking feedback from your customers, you can identify areas for improvement as well as discover new product opportunities. An email-based newsletter can be very effective in building a “trust relationship,” which in turn can improve customer feedback. In addition, the more you focus on customer satisfaction, the more likely it is that customers will recommend your business to others. This will not only help to increase sales for your small business, but it will also help to improve customer retention.

Conclusion
When it comes to increasing sales for your small business, it is important to be creative and innovative. You should look at ways you can expand your customer base as well as increase the average size of your orders. You can do this by increasing your marketing efforts, focusing on what works and what doesn’t, and engaging with your customers and potential customers.

Organic Search Engine Marketing – Makes Your Site Visible

Whether it is in the personal life or professional life, if your work is unnoticed then all your efforts will go in vain. And if you are in the online business having your website than you have to fight tooth and nail to make your page appear on the first page of Google. By adopting organic search engine marketing you can make your site popular and earn lots of money. Organic search engine marketing is nothing but marketing your site in all the major search engines on the web so that you can attract search engine attention and attain a high ranking and rating for your site. If you work little smartly, then definitely your webpage will appear on the first page. A website is a trademark of any company, so fight harder to rank your site in the higher position.

While writing any articles, you should be very careful with your keywords, description, title and headlines. It should be according to the guidelines of SEO. Any mistake in your keywords can hide your page. Search engine picks up only those pages whose keywords are appropriate. Organic search engine optimization is a very important component of organic search engine marketing and if this is done properly half the task of marketing on the web will be completed for you. If you adopt some unfair means to get your page appear first then your web site may be banned and you have to struggle to regain its identity. Organic search engine marketing will advertise your websites adopting several means.

If you owe a website then it is always preferable to hire an experienced professional who can do marketing for your website. Marketing always help if it is done in a systematic way. Many experts had published books on SEO. The book suggests on how to increase traffic for your websites. Firstly, you have to give more emphasis on keywords, secondly, your title should be concise and it should contain all the keywords, it should give a clear picture to the visitor. Keyword density is another important factor for your webpage, it would be better if more frequently the keyword appear on the webpage. Your content must be relevant to the keywords you are optimizing for, lastly, update your website; it is very important that your content is fresh.
Proper and organized organic search engine marketing will help you to work on the keywords and search engine optimization.

An expert will have the idea of how to advertise and popularize their website. They find out proper ways to popularize your websites. If the marketing is really correct then definitely Google, Yahoo and MSN will pick up their webpage. In this competitive online business, everyone is struggling for a good ranking. A lot of research can really work in this field. Search engine optimization and organic search engine marketing book will be very effective. If your webpage rank in a higher position then you really exist in this competitive online business.

What is Meant by Search Engine Marketing and What Are Methods to Do SEM?

Search engine marketing also known as SEM is one of the components of internet marketing. The process surrounds the building and marketing of a web site with an aim to improve its position in search engine results. Search engine marketing is vital for the internet marketing and for any form of information that is to be spread through the means of internet or in other words, high visibility and top placement of a website is the key for any online organization and business regardless of its size and the market.

There are number of methods for doing search engine marketing that increase the visibility of a website in result pages of search engines. The three main methods are as follows:

• Search Engine Optimisation (SEO): One of the methods of Search engine marketing is SEO. Eighty five percent of the web traffic generates through searches through keywords where sixty two percent of the searchers just click on the results shown by the first page and rest generally do not go beyond the fifth page of the results. So, it is vital for online business to look as soon as possible for SEM and be visible in all major keyword search results and rank high. Each search engine has its distinctive way of ranking and caching web pages. When the website’s content and overall structure is easily understood by the various search engines’ programs, it is said to be effectively optimized site. The true SEO work entails hundred of diverse variables that are examined and applied in the tactical process. By optimizing the website, it is possible to maximize the site’s ranking for relevant key phases in organic and natural search results.

• PPC: PPC is an acronym for “Pay Per Click” and is very effective method for search engine marketing that takes services and products to target audience. In this technique, when the search is made with a phrase or words that match or are close to the website’s key words, an advertisement is displayed by the site along with the search result. These ads are exhibited either adjacent to or above the organic search results or anywhere a web developer chooses on the content site. These are known as the sponsored ads or sponsored links. The popularity of the keyword influences the cost of ad and advertisers pay their host only when someone clicks on their ad. There are mainly the two models that determine the cost per click: one is flat rate PPC and another is bid based PPC.

• Contextual advertising: It is a method where marketers place ads on other sites that contain information relevant to the product. These ads are in form of text ads or banner ads that generally appears as the pop-up ads. SEM through contextual marketing was first started by Google and now numbers of other search engines have joined the battle.

There are many other methods too for the Search engine marketing that are offered by various search engines such as pay for inclusion (PFI), lead generation, etc.

eCommerce Website – Five Ways to Reduce the Impact of the Recession

The economic recession has hit businesses of all sizes and industry. There is no scope for businesses to dive into ventures in better faring industries to shore up their revenue. A majority of companies are cutting costs to maintain their corporate profit margins. While this is an understandable move, it is crucial to cut the right costs to avoid deterioration in the quality of services and reduction in sales.

Businesses should take planned steps to minimize expenses and maximize savings. Many businesses are closing down their physical locations and moving towards eCommerce outlets to sell their products and services. Within an eCommerce business too, there are some development decisions that help businesses to optimize their profits.

Here are five eCommerce development strategies that can reduce costs without affecting the business’ sales presence and productivity negatively:

1. Maintain sales capacity through an eCommerce website

Having physical retail stores involves the expenses of salaried staff, real estate, utilities, shipping, supervision, and additional warehouse and inventory management tasks in case of distributed locations. Business owners may worry over losing sales capacity by closing a retail store. However, an efficiently developed and marketed eCommerce website can not only maintain the sales capacity of a business, but also increase it.

2. Make the eCommerce website a self-service outlet

It should include simple and convenient self-service tools that enable customers to place orders, make payments, schedule appointments, and troubleshoot common problems without the intervention of personnel. This reduces customer service costs. However, customer service should be available to customers if they need it.

3. Market the eCommerce website in a targeted manner

Traditional advertising on media such as television, newspapers, magazines and radio is not as effective as internet advertising. Traditional advertising leaves a lot to chance, and a high volume of it goes unseen by interested parties. In contrast, internet advertising is more targeted. The advertisement can be displayed on websites related to the eCommerce products or services and can also come up as a result of internet searches. In addition, the results of internet advertising are measurable, and costs are often based on this factor.

4. Give customers incentives to shop on the eCommerce website

Businesses can offer their retail store customers incentives if they convert to purchasing from the business’ eCommerce website. This way, businesses retain their existing customers and convert them to a cheaper means of selling products. Customers also enjoy the convenience of shopping on a website rather than travelling to the retail store.

5. Outsource eCommerce website design and development for better results

Professional designers and developers can reduce the overall costs of maintaining an eCommerce website. These experts can increase the web presence of the site, reduce costs related to infrastructure and support, and improve the quality of the customer’s shopping experience on the website.

Businesses that have followed an unplanned growth phase involving indiscriminate ramping up and cutting down of capacity, are hit the worst by the recession. It is vital that businesses follow a tactical approach, such as the aforementioned eCommerce development strategies, to hold up against the effects of the recession.

How History of Ecommerce Has Contributed to Affluent Homes

It is not a public relations stunt that the history of ecommerce has contributed greatly to more affluent households and/or homes in developed nations, as well as the whole world over. Ecommerce has catapulted sales to the highest possible levels and all this is done electronically over the internet. Since ecommerce charges head on in to the global market. Electronic transactions are quick and rich and this has created affluent persons. It is these affluent and tech-savvy whose expensive whims must be provided for.

Over 55% of people from developed nations do not commute to work and adhere to no dress code because they work from home. With a computer that is connected to the internet, you are in business. More affluent homes continue to sprout up because ecommerce is producing millionaires by the hour. This in turn encourages both spouses to work from time home, limiting expense while more than tripling their incomes. Affluent homes continue to grow because ecommerce is a steady business that has no risks of crashing.

Ecommerce has led to increase business. The former middle-income earners he realized that it is easy to achieve their financial dreams of joining the affluent club. Their homes are exclusively designed with fancy landscapes. It is true that these super rich ecommerce marketers live online. The search engines and the ecommerce websites are their food and drinks. By their affluent lifestyles, they are the dream target buyer of other electronic marketers and promoters. The history of ecommerce has unfailingly influenced the rise f affluent. The affluent homes belong to big spenders who in turn attract big sellers. It is these sellers themselves who graduate into the affluent clubs thus continuing the legacy of affluent homes

There are product advertisements in the history of ecommerce that were geared only towards the affluent homes. It is only the affluent who can afford them because of the affluent homes intense internet use other customers are finding it easy to locate products and services related to affluent homes in the ecommerce websites. The world’s superrich are their success to ecommerce’s history. Be they musicians, media, or computer moguls. Ecommerce has since its interception in the early eighties been predominantly earning to wealth audiences.

It has given the affluent wide channels to make extra cash without an extra ounce of energy. The net worth of the affluent homes has risen consistently pointing to the higher end of income brackets. All family members of the affluent household live on the internet marketing and promoting product to other affluent homes elsewhere. The amounts of money they spend are unbelievable but good. This ensures that the economy is stable because what the economy needs is the spenders and not spectators.

Products of all types are just a click away. The tech-savvy affluent households never miss them. They are given the first chance for new product promotions with hefty commissions. Their lifestyles by far surpass those of high-end politicians and white collar CEOs. With internet friendly cell phones and 24 hour 7 days a week ecommerce websites, business is actually peddled around in the pockets of the affluent. The history of ecommerce has favored the affluent homes and because of their strategic positioning and dynamism, they continue to dominate the affluent clubs.

5 SEO Tips For Your Ecommerce Website

SEO for the Ecommerce website can be quite overwhelming. There are various web design companies who are providing the SEO services to all large and small Ecommerce business websites. Whether it is small scale business or large scale business, your website should be easily found by your prospects. In the present day, creating a trading website is not only the solution, but it is required that your business should also appear on Google’s first page. Thus, SEO has become the essential requirement for the Ecommerce websites and here are 5 tricks to optimize your Ecommerce website and they are:

Keyword Selection: Selection of the right keyword is the key to rank up your business on the search engine. You should take the time to research your competitor’s keywords and pick the similar one that has gained the highest visibility. Remember, long tail keywords have more chance to rank up on Google’s first page.

Avoid Repetitive Content: This is true that content is king. You should write the unique and informative content, which is easy to understand and free from repetitive words. Do not try to copy the content from the competitor’s website because Google bots are smart enough to detect the plagiarized words.

Optimize Your Product Image: Ecommerce store rest on the bedrock of the product images. The product images can pump up your sale because images make the vision of the visitors clear and they become rest assured to deal with you, as they consider your company the right choice that can keep their users satisfied.

Optimize Your URL Search Engine Crawl: URL’s are very important for the SEO. The optimized URL’s allow the search engine robot to search what is written on your website if the content is relevant to your business URL’s ranked-up on SERP’s. Apart from crawling the website appropriate URL also increase your website indexation.

Avoid Broken Line: To give your target audience the great experience of browsing your website, broken lines should be avoided. It is no surprise that visitor is not expecting the error like “Page 404 Not Found” while clicking on a specific page. That is why broken links are a terrible idea.

These all tips can help to increase and maintain the visibility of your website 24*7 in a day on SERPs. Following these tips, your target customer can easily approach you and can be easily converted into the potential customer. So, don’t hesitate to contact the website designing company, but make sure you choose the right and trustworthy company, call now to share your requirements.

How to Know If Network Marketing Companies Are Lying to You

There are also a lot of pyramid and ponzi schemes trying to recruit victims. Here are a couple of tips to help you pick up discrepancies and red flags when applying for companies:

Quick, Easy Money

It’s one of the oldest tricks in the book – and it still works to fool a lot of people. The money is quick and easy once you are comfortably at the top. Even then you will still need to keep a close eye on things to prevent your business from collapsing. If you are new to the business, however, you will have to spend months years building up your organization from the ground up. This means that you have to spend a significant amount of time and energy before the money starts to roll in.

Excessive Focus on Recruiting

There is a difference between direct marketing and network marketing – and that’s in building an organization. The potential to make big money with network marketing starts by recruiting and then training your leads. You get a percentage from their profits and this means that you have to make sure your recruits are making successful sales. This means that a company with vague training programs is more interested in saddling you with useless products rather than encouraging you to actually sell something.

Overly Aggressive Recruiting

Legitimate network marketing needs to build strong sales over time, and this means that it takes time for their products to gain sales. If a company is very aggressive in pressuring you to join, you may want to take a step back and assess the situation. Pyramid or ponzi schemes eventually become unsustainable, and this is the main reason why they rush to milk cash from unwitting recruits before the system starts to break down. This is why you have to avoid signing up and paying money right away. Take some time to assess how you can sell a product and work from there.

If you notice any of these signs – quick, easy money, excessive focus on recruiting and overly aggressive recruiting – then you might want to look for business opportunities with other network marketing companies. It’s better to be safe than sorry.

Your Guide to Making LinkedIn a Social Media Marketing Tool

LinkedIn is a social networking site for professional and business-oriented relationships. It is a social media marketing tool that helps you discover inside connections to recommended job candidates, industry experts and business partners. As online marketers, we can harness LinkedIn’s power for SEO and give our site a boost it needs from the search engines.

The first thing we will need is searchable public profile on LinkedIn. This guide will show you how to get a LinkedIn account and how to use it to get traffic to your site both from LinkedIn and Google. LinkedIn strengthens and extends your existing network of trusted contacts.

It is highly recommended that you use the “Build Your Network” feature by LinkedIn. All it does is contact people on your email address book, letting them know you have an account with LinkedIn, letting them know how to add you or how they can connect with you through the site. Enter your email username and password for each email accounts.

LinkedIn will list all your contacts and allow you to select which ones get an invitation. Later, if you need to add more friends and colleagues to your LinkedIn, you can do so by clicking Contacts from the menu on the left side of the page. Here are other ways you can do to harness the power of LinkedIn.

Ask your staff, employees, friends or colleagues at work to join LinkedIn and put links to your site on their profile. Remember to ask them to use “Other” from the pulldown and give them the keyword to use for when linking to your sites. Then there are your LinkedIn connections.

Ask them to link to your sites also using the “Other” pulldown. What this is going to do is let Google find an array of links and associate your URL with keywords used and reward your site (and LinkedIn profile) with good ranking. Your LinkedIn profile may land business directly from the contacts you’ll make on the site.

There is no doubt that LinkedIn is a powerful social media marketing tool. Bear in mind that effective networking requires reciprocity through developing and nurturing win-win relationships. By using LinkedIn, you will also have the opportunity to help out those in your own network, by answering questions, providing relevant leads, and improve the traffic to your website at the same time.

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